Qus 1: Can you define Adword?
Ans: Adword is referred as the main
advertising product of Google which is useful to make appear your ads on Google
and its partner websites including Google Search. This Google's product offer
PPC (Pay Per Click) advertising which is a primary module and incorporate a sub
module CPC (Cost Per Click) where we bid that rate that will be charged only
when the users click your advertisement. One another sub module is CPM (Cost
Per Thousand Impression) advertising where advertiser pay for a thousand
impression on flat rate to publisher. In addition it also includes website
targeted advertising of banner, text and rich-media ads. Moreover, the ad will
appear especially to those people who are
already looking for such type of product you are offering as well as offer
to choose particular sites with geographical area to show your ads.
Qus 2: What is PPC?
Ans: PPC is the abbreviated form of Pay Per Click and is an advertisement
campaign conducted by Google or tool Google Adwords.
“In PPC an
advisors pay to the publisher when ads click”
Qus 3: What
are the aspects in SEO?
Ans: The main aspects in SEO are divided
in two classes: SEO On-Page and SEO Off-Page.
SEO On-Page
includes Meta tag, description, keywords optimization, site structure and
analysis, etc.
SEO Off-Page aspect are Keyword Research, unique
and quality content, link building through Blog Comments, Blog Posting, Article
submission, Press Release, Classified posting, Forum posting.
Qus 3: What do you know about RSS?
Ans: RSS stands for Really Simple Syndication is useful to frequently publish all
updated works including news headlines, blog entries etc. This RSS document
also known as web feed, feed or channel that incorporates summarized text
including metadata i.e. authorship and publishing dates etc.
However,
RSS feeds make the publishers flexible by syndicating the content
automatically. There is a standardized file format XML that lets the
information to be published once which can be visible to several distinct programs.
Also, this make readers more ease to get updates timely by allowing them to
subscribe from their favorite sites.
Qus 4: How would you define Alexa?
Ans: Alexa is a California based
subsidiary company of Amazon.com which is widely known for its website and
toolbar. This Alexa toolbar congregate browsing behavior data and send it to
website, where the data is analyzed and stored and create report for company's
web traffic. Also, Alexa provides data concerned to traffic, global ranking and
other additional information for a websites.
Qus 5: How can you achieve Google
Page Rank?
Ans: Generally, Google Page Rank is
based on high quality inbound links, therefore, more backlinks you collect more
your page rank will be. Also, it is influenced by rank of page which is linked
to you. One other thing to consider is that how older your website will be or
how old your domain, it will be more favorable and trusted to Google. Google
reward those websites who incorporates lots of pages, tons of incoming link and
also healthy quantity of internal links to another pages within the site. In
respect of SEO projects, relatively it is not so significant but delivers a
picture about work to perform towards earning inbound links.
Qus 6: Why
the Title Tag in Website is valuable?
Ans: In our SEO efforts Title Tags are
very useful. It is highly recommended to include a Unique Title that exactly
says about the contents sits in that page. It is valuable because this is thing
which appears in the Search Engine Result section and tells the user &
search engine, what the quality of that project is.
Qus 7: What is Site Map and
distinguish between HTML sitemap and XML sitemap?
Ans: A sitemap incorporates list of
web-pages which is accessible to users or crawlers. It might be a document in
any form employed as a tool for planning either a web page or web design that
enables them to appear on a website as well as typically placed in a
hierarchical style. This helps search engine bots and users to find out the
pages on a website. The site map renders our website more search engine
friendly as well enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a
web page for user’s flexibility and can be implemented through proper design.
On the other hand, XML sitemap is
useful only for search engine crawlers or spiders and doesn't visible to users.
Qus 8: What's the significance of
Robots.txt file in a website?
Ans: Robots.txt file is considered as a
convention useful to prevent cooperating web robots and web crawlers from
accessing all or part of a website or its content for which we don't want to be
crawled and indexed but publicly viewable. It is also employed by search
engines to archive and categorize website and to generate a rule of no follow
regarding some particular areas of our websites.
Qus 9: How Keywords are implemented
for optimization?
Ans: The best way to opt and implement
keywords is to designate those keywords which are popular, relevant to our
content, comprises high search volume and effective. Stuffing and over
employment of keywords must be avoided. In order to get best result and effect,
our pages shouldn't contain keyword density more than 3-4%. Including keywords
into title and description is highly recommended.
Qus 10: What is cloaking?
Ans: Cloaking is a technique which is
used in Black Hat SEO that enables to create two distinct pages where the page
content being presented to search engine spider is different from that which is
being presented to user's browser. This technique does not come under the
guidelines of search engines.
Qus 11: Do you know about Blog
Flipping?
Ans: Blog Flipping is the practice to
sale a blog when it becomes famous and popular as well as driving healthy
amount of traffic.
Qus 12: What you opined about HTML
either it is Case Sensitive or Case Insensitive?
Ans: HTML is case Insensitive . It
doesn't matter and deliver identical result either you write in Upper Case or
Lower Case.
Qus 13: Under what circumstances you
would intend to eliminate pages from search engines through robots.txt vs. Meta
robots tag?
Ans: Generally, I would continue to
employ robots.txt in order to make search engine indexing a directory on a
website. This might be often a directory that is concerned with admin function
or incorporate contents only in form of script or image gallery. Generally,
robots.txt is employed to prevent a directory and its sub-folders and files to
crawl by search engine bot as well as Meta robots tag for a specific web page.
Qus 14: What things are significant
in organically ranking a website?
Ans: Basically there are various things
that have being employed for organically ranking a website which can be
classified in 3 distinct categories:
- Website content: It must be quality and unique content as well as most be well optimized and well structured.
- Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
- Back-links: You can create a link for anywhere but prior to this it is obvious to ensure for relevant site and healthy link.
Qus 15 : What steps would you follow to
optimize a website?
Ans: These are following steps to be
followed while optimizing a website:
- First of all we will interview webmaster or website owner to congregate relevant information, goals and website's purpose.
- Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
- Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
- Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
- Analyzing website navigation.
- Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
- If required, making recommendations for modifications in website as well as its each and every page and so on…..
Qus 16: What is considered as more
significant – Creating great content or building backlinks?
Ans: Both are obvious. Creating quality
content is considered as the first element responsible for ranking as well as
building backlinks is useful to build authority to a site as well as coined as
a metric for ranking well.
Qus 17: What will be your step when
the company website you are working with wish to migrate its all content to a
new domain?
Ans: First of all I would update the
previous website with permanent redirect to new page for each and every page.
Later eradicate previous content from search engines in context of avoiding
duplicate content issues.
Qus 18: Can you establish a
difference between SEM and SEO?
Ans: SEO is a set of processes to get
our website or pages appear in search engine result page. On the other hand SEM
is search engine marketing being used in practice to purchase advertising space
in Search Engine Page Result.
Qus 19: What strategies would you
implement for backlinks?
Ans: I would request for backlinks to
competitors relevant website as well as provide reciprocal link if required. In
addition, I would attempt to submit press release, article submission, blog
submission and other aspects of off-page SEO to most relevant and quality
sites.
Qus 20:
What do you think about social media in SEO strategy?
Ans: Social networking websites are
considered as social media which is very effective and robust for viral
marketing. Viral marketing has been proved as very powerful resource, in the
case if our content is unique, attractive and appealing. Some media Site:
- Myspace
- Digg
- Youtube
- Myspace, etc.
Qus 21: In order to prevent penalty,
what things you shouldn't perform to increase ranking?
Ans: I would discard links from those
websites which is supposed to act as link farm as well as poor quality sites
which have low page rank. Ensure that our site must contain unique and quality
content without keyword stuffing. Also, I used to avoid any practices of 'spam'
which include certain affiliate advertising websites, unsolicited e-mail
campaigns etc.
Qus 22: What mistakes you should
avoid while optimizing the website?
Ans: The main mistakes that should be
avoided are filling keywords in Web-Page, employing identical anchor text for
link building, keyword stuffing, getting low quality backlinks etc.
Qus 23:
Define and Differentiate Webmaster Tool(Now Search Console since 17 July 2015)
& Analytics Tool?
Ans: Webmaster Tool is a free service
catered by Google which provide us a complete report for indexed data, crawling
errors, backlinks information, search queries, website malware errors, CTR and
submitting XML sitemap. Basically, it acts as a mediator between website and
server provide complete overview of data, issues and other queries.
Qus 24: How can you enhance the
crawling frequency by search engines for your websites?
Ans: Including new, original, unique and
quality content on our website more frequently enables search engines to crawl
more frequently.
Qus 25: Can you tell me about Frames
in HTML?
Ans: Frames in HTML are obvious as they
used to discriminate the page content into distinct fragments. Search engines
treat these frames as absolutely different pages as well as frames also put a
negative impact over SEO. Therefore, we should avoid the practice of using
Frames and implement basic HTML instead.
Qus 26: What do you know about
Keyword stemming?
Ans: It is the practice to find out root
word from search query. For instance, a keyword like “playful” will be split to
the word “play” by stemming algorithm that turns it possible. Thus, the search
result appear on the screen will contain the word “play” in it.
Qus 27: What do you know about LSI?
Ans: LSI is the abbreviated form of
Latent Semantic Indexing. It has been emerged as a technique of fetching data
via establishing a communication among words as well as employing synonyms in
the midst of retrieving the data from the index.
Qus 28: How can you know about your
SEO campaign whether it is working or not?
Ans: First of all I would attempt to
make a search on all search engines employing relevant keywords and key phrases.
The analysis of result will say whether the methods of optimization have gain
results or lost. I would analyze the report regularly as search engine make
update and index. I would attempt to another aspect of website statistics which
says about origin of traffic.
Qus 29: What is the meaning of
competitive analysis?
Ans: Competitive analysis, as its name
suggested it is establishment of a comparison of data between the website I am
optimizing and that website who rank highly in search results. It will be a
great source of idea.
Qus 30 : After implementing distinct
SEO methods for a site, if you haven't got any improvements. What would be your
next step?
Ans: I would make troubleshooting for
the issues. Firstly, I would designate whether it is a new project. Again I
will analyze relevant keywords and phrase for the site I am optimizing for as
well as took an insight study of competitive analysis. If the website and pages
has been index and appears in the first 10 pages of search engine result page
but not in the top three, I would go for some transformation to on page text,
page titles and page descriptions. But in the case if website has not been
indexed still or dropped from index, might be it comprises some big issues and
total re-submission and re-work might be required.
However, I
opined here that this post will be highly beneficial for who are stepping
towards marshaling their career as SEO professional especially for those who
are still fresher’s. Moreover, in this post I have also listed some useful SEO
interview question for experienced professionals that will definitely help them
to grab their dream job and offer a great opportunity to add sparkles in their
career.
All the Best :-)
Related Link : SEO Interview Questions for Freshers