Qus 1: What
is PPC?
Ans: PPC
stands for 'Pay Per Click' it is a part of paid marketing on Google as well as
Google partner site. In paid market advertiser pay to the publishers when add
is clicked.
Qus2 : Tell me some Paid Platform where we can show
own ads?
Ans: There
is platform list with their advertising tools given below :
- Google : Goolgle Adwords
- Facebook : Ad Manager
- Twitter : Twitter Ads
- Bing : Ads Center
- Linked In : Linked In Ads
Qus 3: What
is Adwords?
Ans : Adwords
is the system that Google design for the advertising on Google and its Affiliate
website. It will place an ads that appears when people search for the phrases
associated to your products and services.
Qus 4: What
is CPC?
Ans : CPC
stands for the 'Cost per Click' it is a bidding method in Adwords campaign. In
CPC bidding method advertiser charged for each click on their ads. This method introduce for the more clicks.
Qus 5: What
is CPM?
Ans : CPM
stands for 'Cost per Thousands Impressions'. In this bidding method advertisers
will charge for every 1000 impressions. This methods use for the product or
service visibility and branding.
Qus 6: What
is CPA?
Ans : CPA
stands for the 'Cost per Acquisition'. This bidding method optimized for the
conversion, advertiser charge only for the conversion or when people show interest
to your product and services.
Qus 7: What is Adrank?
Ans: How Google determines which ads appear in
which positions. Multiple advertisers use the same keywords to trigger their
ads or want their ads to appear on the same websites (Google).
How does
Google determine whose ads will appear in which order, its called Adrank.
Adrank
depends on Bid and the Quality Score of ads.
Ad Rank = Quality Score x Bid
Qus 8: What
is ECPC?
Ans : ECPC
stands for the Enhance Cost per Click' bid. Google increase 30% of your maximum
CPC but in the last of month monthly budget same. In some condition when not get
proper clicks in that case Google increase Max CPC by default. Its Called 'Enhance
CPC' .
Qus 9: What
is Actual CPC?
Ans : Actual
CPC is the final amount you're charged for click. You're often charged less-
sometimes much less than your maximum cost per click (max CPC) bid, which is the
most you'll typically be charged for click.
Qus 10:
What is Average CPC?
Ans : The Average
CPC amount that you've been charged for a click on your ads. Average CPC is
based on your actual CPC's (the actual amount you're charged for a click on
your ads ) which is might be different than your maximum CPCs (the highest
amount that you are willing to pay for click).
Avg.CPC = Total Cost/Click
Best Of Luck 😍