SEO Interview Questions and Answer Freshers-1

In the field of internet marketing Search Engine Optimization (SEO) has been appeared as a good way to promote a website that's means promoting a website in search engine with motive to enhance the ranking in search engine page result and increase the user engagement. However, in order to get top ranking position in search engines a website must be appears as search engine friendly and unique content on website.

Moreover, being a SEO professional you would have to prove your skills and knowledge of SEO as well as SEO services in order to show your expertise in Search Engine field. Hence, in the coming section of this post I am going to present almost everything which concerns with SEO job interview question & answer which ensure your success in the SEO interview. So, just go ahead and go through these set of SEO interview question & answers.

Qus 1: What is Search Engines?

Ans: Search Engines are very precarious key element useful to find out specific and relevant information through huge extent of World Wide Web. Some major commonly used search engine:

·          Google

·          Yahoo

·          Bing

Qus 2: Tell me something about Google.

Ans: Google is the world's largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page . The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Qus 3: Define SEO?

Ans: SEO is the abbreviated form of “ Search Engine Optimization”. It is the set of process in account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility at top in SERPs (Search Engine Result Pages).

Qus 4: Explain distinct types of SEO practice?

Ans: Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.

Off-Page SEO is the method of earning backlinks from other high PR websites in order to enhance the ranking of the site. This method include various method of SEO including Directory submission, social bookmarking, Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing unique content, title, description, H1 tag, Alt tag, Meta tags, Sitemap.xml, robots.txt  as well as ensuring web-page's code and design which can be indexed and crawled by search engines properly.

Qus 5 :What are the different techniques used in Offpage SEO?

Ans: There are lots of techniques used in Offpage SEO work. Major Techniques are:

• ·          Directory Submission
• ·          Social Bookmarking
• ·          Blog Post
• ·          Article Post
• ·          Press Release Submission
• ·          Forum Posting
• ·          Yahoo Answer
• ·          Blog Comment
• ·          Deep link Directory Submission
• ·          Regional Directory Submission and all that.

Qus 6: Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web in related distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in disparity to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Qus 7: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document's HTML code. Actually these are hidden keywords who sit in the code. These are invisible to visitors but are visible and readable by Search Engines.

 Example:

 <head>

<title>Not considered as Meta Tag, even required anyway</title>

<meta name="description" content="Write your description here" />

<meta name="keywords" content="Write your keyword here" />

 </head>

Qus 8: Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as two or more word-combinations. Therefore, it is very responsible to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Qus 9 :What do you know about Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The method which are implemented and acceptable according to search engine guidelines are White Hat SEO , on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Qus 9: Can you tell me some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

• ·          Keyword Stuffing
• ·          Cloaking
• ·          Doorway Pages or Gateway Pages
• ·          Link Farming
• ·          Hidden Text, etc.

Qus 10: What is spider?

Ans: Spider also called as bot, crawler or robot is a set of computer program that browses World

Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

Qus 11 :Name the bots (spider) of major search engine?

Ans: The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.

Qus 12: Can you differentiate 'nofollow' and 'dofollow'?

Ans: Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which are not passed by search engines bot and hence can't be cached or indexed. It is obvious used when we wish to prevent a link from crawling and indexing.

Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we attempt to achieve a dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.

Qus 12:Define Page Rank.

Ans: PageRank is a set of algorithm for link analysis named after Larry Page and engaged by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like World Wide Web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Qus 13: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Qus 14: What is Cache?

Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix "cache:http://www.letstechtips.blogspot.in" with desired URL to view it cached version.

Qus 15: Define Alt tag?

 Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can't be rendered to which it is applied. One great feature of alt tag is that it is readable to 'screen reader' which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can't view it such as in case of slow connection and an error occurred in the src attribute.

 For example, the HTML for this image will appear something like this:

<img alt="you can define alt tag just below the input box of image title while uploading or editing a image." src="<http://www.letstechtips.blogspot.in/2017/01/Alt tag.jpg">

 Qus 16: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.